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B&G Announces Partnership With American Sailing

Partnership aims to educate and inspire sailors of all levels

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Southampton, UK B&G®, the world’s leading sailing navigation and instrument specialist, is pleased to announce its partnership with American Sailing. Formerly known as American Sailing Association, the organization, founded in 1983, includes sailing schools, charter companies, professional sailing instructors, and sailors, with more than 400 affiliated sailing schools located throughout the U.S., as well as in the Caribbean, Europe, Central America, and Asia.

“B&G is the perfect partner for American Sailing,” said Jonathan Payne, CMO, American Sailing. “They take education and presentation seriously and have dedicated countless hours to producing world class segments for our students and followers. We are proud to harness their knowledge, energy and excitement for marine electronics and pass it on to our sailors.”

As a part of the collaboration, B&G is the exclusive marine electronics partner of American Sailing. Additionally, B&G is hosting four free live webinars for American Sailing members covering a variety of topics including season setup, marine electronics tips and tricks, intro to racing system, and sailing features and review of new products. Non-members can attend the webinars for $35 per session. B&G will also sponsor monthly webinars hosted by American Sailing.

“Empowering and inspiring sailors to be their best is a key focus for B&G,” said Simon Conder, Global Head of Brand, B&G. “Through our partnership with American Sailing, we have an exciting opportunity to provide informative content to not only their members, but sailors everywhere. Between our innovative technologies and American Sailing’s educational heritage, we are providing valuable insights and resources to help people sail safely and confidently.”

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