It’s no secret that I think instruments are an important piece of the puzzle on board.
I often joke that I’m not a very good sailor, so I have to rely on the numbers to sail the boat fast. But it’s incredibly hard to know when a modern boat is sailing at 100%, especially if you are new to the model. Very often, it’s not the mode that feels best which is fastest. And other things, like the current, cannot be felt at all but must be measured.
It is the same with business, where I also think that you should be “data-driven”, ie measure and analyze, and then continue to measure smaller and smaller components to get a real understanding of how to get better.
How committed our customers are, or whether the profitability of a particular product has increased or decreased is not about feel. Similarly, we are not going to debate how strong the current is or which gennaker is best on the next leg. Based on facts, we know the answers and can devote ourselves to strategic choices and those that require real reasoning.
Just as I try to understand how AirBnB or Amazon measures and controls their operations, you can look at how the TP52 or Volvo Ocean Race teams are doing …